Online News Channels Selection and Use

ISBN-13: 9786200292742 / Angielski / Miękka / 2019 / 168 str.

Kehinde Mefolere

Opis

This book focus on examining the use, gratifications and dependence on online news channels by undergraduate students. This study investigated usage pattern of online news channels; news categories or media repertoire of interest to students and their reasons or motivations for such use and dependence; taking a global perspective before restricting it to its base. Media dependency theory and Uses and Gratifications theory were the theoretical foundation of this book. The study used social scientific research methods in obtaining and analyzing its data. Results gotten from data retrieved, revealed various reasons for use and dependence thereby bringing to limelight shortcomings in previous research and a gateway for future studies.

O autorze

Mefolere, Kehinde
Kehinde Funmilayo Mefolere is a young, energetic communications researcher. She holds a Masters of Art and a First degree in Mass Communications from the University of Jos, Nigeria. She has a professional postgraduate diploma in Customer relationship management with Chartered Institute of Customer Relationship Management.