Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts

ISBN-13: 9781439227473 / Angielski / Miękka / 2009 / 222 str.

Gary E. Haffer

Opis

Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it? Since 2010 is here, you want your website to be growing with traffic rather than with few visitors. Gary E. Haffer's new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more. Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts is a useful "how-to explanation" book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you'll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me." If you were wondering how to: * Increase your website's visibility (rank) on Google * How to list your website on the search engines * How to see what the competition is doing and beat them * Avoid Search Engine roadblocks * Develop keywords that produce traffic * Use online press releases to increase customers * Get the most from social sites * Make people find what they want on your website - This is the book that can help