Online Marketing: A Customer-Led Approach

ISBN-13: 9780199265855 / Angielski / Miękka / 2007 / 560 str.

Richard Gay

Opis

Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.

O autorze

Richard Gay is a lecturer in Direct Marketing at Newcastle Business School, Northumbria University. Alan Charlesworth is a senior lecturer in marketing and e-marketing at the University of Sunderland Dr Rita Esen is a Cyber Law Consultant and Visiting Lecturer at Durham University.