Online Banking: Acceptability, Opportunities and Challenges in India

ISBN-13: 9786203922622 / Angielski / Miękka / 144 str.

Subhajit Ghosh

Opis

After the recent demonetization, India is moving towards cashless economy. In order to be digital, online banking is the prerequisite, the scope of which has been explored in this study. Opportunities are immense but the challenges must be encountered legally and socially for developing its acceptability. In this regard an attempt has been made to analyze the development of online banking in India considering its acceptance to potential customers as well as to explore the major challenges associated with the development of online banking in India. Acceptability, opportunities and challenges of online banking has been studied with the help of sample survey through selected questionnaire. The study has given a clear picture on the level of acceptability of online banking and has identified different concern areas which must be taken into consideration to move India towards cashless economy.

O autorze

Ghosh, SubhajitThe author is Assistant Professor in Commerce of Bidhan Chandra College, Rishra, and ex-lecturer in St. Xavier's College, Kolkata. He has obtained Ph.D. from University of Calcutta and has done MBA in Finance. He has completed UGC Minor Research Project during his tenure of more than 11 years of teaching. He has many research publications.