On the rhetoric of GMOs. Ethos, Logos and Pathos

ISBN-13: 9783668136281 / Angielski / Miękka / 2016 / 24 str.

Guenther Klein

Opis

Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of -Ethos-, -Logos- and last but not least -Pathos-.