On Message: Communicating the Campaign

ISBN-13: 9780761960737 / Angielski / Twarda / 1999 / 224 str.

Pippa Norris; John Curtice; Margaret Scammell

Opis

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.