Ogilvy on Advertising in the Digital Age

ISBN-13: 9781847960870 / Angielski / Twarda / 2017 / 288 str.

Miles Young

Opis

Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital".