Office For One: The Sole Proprietor's Survival Guide

ISBN-13: 9781502582140 / Angielski / Miękka / 2014 / 220 str.

Christina Hamlett; Scott G. Hauge

Opis

It was the best of times: The giddy excitement of launching your first solo business and being your own boss. It was the worst of times: The stress-inducing panic of realizing there's no one to whom you can delegate all of the marketing, accounting and housekeeping tasks necessary to make that business a success. "Office For One: The Sole Proprietor's Survival Guide" is an indispensable resource for any entrepreneur who wants to go it alone without getting lonely. Within these pages, over 30 experts from around the world offer tips and advice on topics such as tuning out the naysayers, maintaining balance and boundaries, handling legalities and financial challenges, courting (and keeping ) clients, marketing on a shoestring budget, networking, cracking the media code, growing a sustainable vision, and addressing rubicons and burnouts. The Editor: Christina Hamlett is a media relations expert and award-winning author whose credits to date include 30 books, 156 plays, and hundreds of articles and interviews that appear online and in trade publications worldwide. She is also a screenplay consultant (which means she stops lots of really bad movies from coming to theaters near you) and a professional ghostwriter (which does not mean she talks to dead people). The Contributors: Wendy Anderson, Jeanette Chasworth, John Churchman, Diane Conklin, Magda de Berg, Jan Dunlap, Corine LaFont, Melody Friberg, Isabel Green, Cecelia Haddad, Adrianne Hall, Dianne Harris, Scott G. Hauge, Leanne Hoagland Smith, Mindy Littman Holland, Danny Iny, Anthony Kirlew, Jennifer Martin, Marti Masterson, Lana McAra, Garrett Mehrguth, Deirdre Morhet, Sarah O'Bryan, Joel Peterson, Emilia Rossi, Flo Selfman, Shari Stauch, Christine Till, Michelle Tupy, Matthew Tynan, Steven Tyre, John Leo Weber, Mandy Wildman, Tony Wilkins, and Ben Yennie.