Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

ISBN-13: 9781138279810 / Angielski / Miękka / 2016 / 362 str.

Maitland Hyslop

Opis

In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric warfare. This book explains what Obstructive Marketing is and why it is not called anti-marketing. It explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable to Obstructive Marketing attack when entering new markets and engaging in change and innovation.

Recenzje

’Obstructive Marketing represents a unique and timely addition to the literature relating to marketing, general management and business intelligence. The book is current, well researched and integrates well various subject areas that are often treated in isolation. The author has put in place both an historical and a theoretical framework, and the philosophical insights provided should allow managers and business leaders to gain insights into current strategic issues. The style used is appropriate and will suit well academic researchers and those that are keen to learn more about the challenges and issues that are high up on senior management’s agenda. For example, risk and uncertainty, resilience and hardening the organization, and crisis management are covered well. In addition, the many case examples and references cited should assist the reader to link theory and practice, and view the subject from a holistic perspective.’ Peter Trim, Senior Lecturer in Management and Director of CAMIS, Birkbeck, University of London, UK

Spis treści

1: Introduction and Definition; 2: Obstructive Marketing Origins; 3: Obstructive Marketing Challenges; 4: Context; 5: Risk and Dependency; 6: Asymmetric Warfare; 7: The Effect of the Capital Markets and Sovereign Wealth Funds; 8: Obstructive Marketing and Asymmetric Warfare; 9: Protecting Against Obstructive Marketing; 10: Summary; 11: The Future

O autorze

Maitland Hyslop is Chief Executive of Microdat Limited, Executive Director of the Disaster and Development Centre Online, a Non-Executive Director of EPX Technical Services Limited, Managing Director of Durham Consulting Group, Director of Reiver Marketing Limited and Northumbria Publishing Limited. He has held other senior positions in the public and private sectors and was an Army officer; a paratrooper and logistician with combat and anti-terrorism experience. Maitland has a PhD in Organisational Security, an MSc in International Marketing, an MA in Middle Eastern Studies (Durham) and a BA in Geography (Durham). He is author of Springer’s ’Critical Information Infrastructure: Resilience and Protection’; was a Telecommunications Security Research Fellow at Northumbria University, a Charter Member of Institute of Information Protection (Homeland Security) at Dartmouth, USA and a working group member for the European Network Information and Security Agency.