OPERATIONAL AND STRATEGIC MANAGEMENT OF NAUTICAL TOURISM

ISBN-13: 9786208437466 / Angielski / Miękka / 2025 / 340 str.

Ivan Peronja; Uwe Lebefromm

Opis

Step into the dynamic world of nautical tourism with this comprehensive guide bridging academic theory and industry practice. Drawing from European maritime experiences, particularly Croatia's achievements, this authoritative resource delivers practical insights for managing marinas, charter operations, and cruise businesses. "A must-read for anyone either interested or involved in nautical tourism," declares Emeritus Professor Ross Dowling, PhD, veteran sailor and global cruise ship lecturer with 25 years of experience. "The nuances of nautical tourism are well-addressed and simply described, making the text suitable even for non-experts," he adds. Professor Dr. Dr. h.c. Alexis Papathanassis praises it as "a very comprehensive overview," particularly highlighting its thorough examination of Croatia's nautical tourism landscape. From Mediterranean marinas to Baltic Sea operations, discover how predictive analytics and e-technology are revolutionizing the sector. Perfect for students, professionals, and investors, this essential guide provides actionable solutions for success in an industry that employs over 450,000 people across Europe.