Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

ISBN-13: 9781412909235 / Angielski / Twarda / 2006 / 384 str.

Walter Wymer; Patricia Knowles; Roger Gomes

Opis

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providin