No Static: A Guide to Creative Radio Programming

ISBN-13: 9780879307073 / Angielski / Miękka / 2002 / 288 str.

Quincy McCoy; Stanley Crouch

Opis

(Book). Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and ultimately higher ratings leading to higher revenue.