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Originally founded in 1889 as a manufacturer of playing cards, this book examines the history and political economic status of the multinational consumer electronics and video game giant Nintendo.
1. Introduction 2. The History of Nintendo 3. Nintendo’s Economic Profile 4. Nintendo’s Cultural and Political Profile 5. Conclusion
Randy Nichols is Associate Professor in the Division of Culture, Arts & Communication in the School of Interdisciplinary Arts & Sciences at the University of Washington Tacoma. His work focuses on the critical political economy of video games. He has published three books: The Video Game Business (2014), Inside the Video Game Industry (2016), and Political Economy of Media Industries (2019), as well as various articles and book chapters analyzing the interplay of the video game industry with other media industries and the implications of video games on cultural and creative industries policy.
