Next Level CMO: How the role of marketing is changing completely

ISBN-13: 9783948580858 / Angielski / Miękka / 2022 / 300 str.

Martin Recke;Adam Tinworth;Matthias Schrader

Spis treści

Introduction: Ready Player Oneby Matthias SchraderLaura EschrichtGlobal Marketing Director, ZalandoSven MarkschlägerChief Digital Officer, KrombacherJustina RokitaChief Marketing Officer, MoiaJenny FleischerCEO, babymarkt.deVolker WeinleinCo-Founder of kiukiu, former CMO at Katjes InternationalMaria von Scheel-PlessenDirector EMEA Media, GucciMauricio BaruccaHead of Marketing, BarmerIsabelle ConnerGroup Chief Marketing & Customer Officer, GeneraliPatricia CorsiGlobal Chief Marketing, Digital and Information Officer, Bayer Consumer HealthJohn SchoolcraftGlobal Chief Creative Officer, Oatly ABLena JüngstCo-Founder & Chief Evangelist, air upJakob BerndtCo-Founder, TomorrowYnzo van ZantenPost-Purpose Preacher, former Chief Evangelist at Tony's ChocolonelyDebora van der Zee-DenekampVice President Foods Benelux, UnileverMartin DrustBrand, Digital, Strategy, FC St. PauliFelix JahnenDigital Transformation Meister, JägermeisterBjörn SchickChief Experience Officer, smart EuropeBeate RosenthalPartner Global Consumer & Health Platform, Roland Berger, former CMO at StadaThomas ZimmermannCEO, Free NowMichael vom SondernManaging Director and CMO, onQuality, former Global Head of Digital Marketing & Sales at tesaJenny GrunerDirector Global Digital Marketing, Hapag-LloydAna AndjelicBrand executive and one of Forbes' "The World's Most Influential CMOs"Conclusion: Time to level upGlossary

O autorze

Martin Recke is the corporate editor at Accenture Song. He has published books such as "Transformational Products" (by Matthias Schrader), "Parallelwelten" (in English) and "The Great Redesign" (2020) and writes regularly for the NEXT Insights blog.In 2006 he co-founded the renowned NEXT Conference. Martin worked in marketing and communications at SinnerSchrader between 2001 and 2021. He is a political scientist and blogger with a background in journalism. A business journalist by background, Adam Tinworth has been writing about the digitalisation of commerce since the dot-com boom in the 1990s. He has written for NEXT Insights for over a decade and his own blog, One Man & His Blog, for nearly 20 years.Outside of his writing, he consults with digital businesses on their online content strategies and lectures in audience engagement skills and strategy at City, University of London. Matthias Schrader is one of the digital pioneers in Europe. In the mid-90s, he founded the digital marketing and advertising agency SinnerSchrader and began developing e-commerce solutions for start-ups such as Intershop, Ricardo and buecher.de, which were thus able to go public earlier than expected. In 1999, SinnerSchrader itself went public and was one of the few young companies to survive the so-called "New Economy" and emerge stronger. In 2006, Schrader founded the NEXT Conference, which has become the leading conference for digital transformation in Europe. In 2017, the global management and technology consultancy Accenture acquired a majority stake in SinnerSchrader for a nine-figure sum. Today, Matthias Schrader leads Accenture Song in Germany, Austria and Switzerland.