Recke, MartinMartin Recke is Corporate Editor at Accenture Song. He has published books such as "Transformational Products" (by Matthias Schrader), "Parallelwelten" (in English) and "The Great Redesign" (2020) and writes regularly for the NEXT Insights Blog.In 2006 he co-founded the renowned NEXT Conference. Martin has worked in marketing and communications at SinnerSchrader since 2001. He is a political scientist and blogger with a background in journalism.
Tinworth, AdamA business journalist by background, Adam Tinworth has been involved with online communities and digital publishing for over 25 years. For the past 15 years, he's specialised in helping companies adapt their audience engagement strategies to the internet age, with clients everywhere from Singapore to the USA.Adam has also been writing for the NEXT blog for over a decade, and his own blog for nearly 20 years.
Schrader, MatthiasMatthias Schrader is one of the digital pioneers in Europe. In the mid-90s, he founded the digital marketing and advertising agency SinnerSchrader and began developing e-commerce solutions for start-ups such as Intershop, Ricardo and buecher.de, which were thus able to go public earlier than expected. In 1999, SinnerSchrader itself went public and was one of the few young companies to survive the so-called "New Economy" and emerge stronger. In 2006, Schrader founded the NEXT Conference, which has become the leading conference for digital transformation in Europe. In 2017, the global management and technology consultancy Accenture acquired a majority stake in SinnerSchrader for a nine-figure sum. Today, Matthias Schrader leads Accenture Song in Germany, Austria and Switzerland.
