New Voices Over the Air : The Transformation of the South African Broadcasting Corporation in a Changing South Africa

ISBN-13: 9781572738119 / Angielski

P. Eric Louw;Viola C. Milton

Opis

This book grapples with the first few years of South Africa's journey out of apartheid. The book's focus is on the South African Broadcasting Corporation (SABC) because the SABC was the first organisation transformed in post-apartheid South Africa. Because the SABC's highly visible politico-cultural role, the incoming African National Conference (ANC) government saw the need to revamp this organisation as quickly as possible. Consequently, the SABC played a pioneering role in the post-apartheid transformation process. And given that the SABC was at the cutting edge of the post-apartheid change process, it provides a useful fulcrum for examining the wider issues of South Africa's social change. As leading ANC spokeswoman Sheila Sisulu said: "We now plan to use the SABC transformation-model for the wide transformation of South Africa."