New Venture Creation: An Innovator's Guide to Entrepreneurship

ISBN-13: 9781452257211 / Angielski / Miękka / 2013 / 440 str.

Marc H Meyer

Opis

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.