New Perspectives in Luxury Branding

ISBN-13: 9781785608636 / Angielski / Miękka / 2015 / 224 str.

Emerald Group Publishing Limited

Opis

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brand