New Media and Democracy: Nigeria's President and the Facebook Example

ISBN-13: 9783847307402 / Angielski / Miękka / 2011 / 60 str.

Kunle Hamilton;Yomi Daramola

Opis

This book is designed to make voters, politicians, journalists, media trainers and communication scholars embrace the emergence of new media as they affect public consciousness in urban Nigeria - how they drive civic activism as well as inspire political discourse. It traces the use of new media technology with a deliberate focus on Facebook, an American online platform that is said to have more than 600 million subscribers and made available in many languages across the world with millions of Nigerians socialising and networking on it. It shows how Nigerias 14th President, Dr Goodluck Ebele Jonathan, GCFR, positioned himself and his 2011 presidential campaign as being very modern and ICT-relevant, and how he gained more Facebook fans and followers than the combined tally of British Prime Minister David Cameron, German Chancellor Angela Merkel and South African President Jacob Zuma, placing second only behind Americas President Barack Obama. Hamilton and Daramolas findings, analyses, literature review, theoretical framework and methodology shed more light on how the effective use of new media will shape the future of electioneering in Africas most populous country, Nigeria.

O autorze

KUNLE HAMILTON (MNIPR, arpa) holds a BA, Philosophy (Best Student, 1985) and an M.Sc, Mass Communication (1990) from the University of Lagos, Nigeria where he is doing his Ph.D research. He has been a newspaper editor, advertising, PR and image consultant since 1989. Dr. YOMI DARAMOLA is a Senior Lecturer, Mass Communication, University of Lagos.