New Ideas about New Ideas: Insights on Creativity from the World's Leading Innovators

ISBN-13: 9780738207803 / Angielski / Miękka / 2002 / 352 str.

Shira P. White; G. Patton Wright

Opis

In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.