New Frontiers in the Internationalization of Businesses: Empirical Evidence from Indigenous Businesses in Canada

ISBN-13: 9780815370710 / Angielski / Twarda / 2020 / 170 str.

Fernando Angulo-Ruiz

Opis

This book highlights the impact of international expansion as a potential pathway to address the challenges of poverty and vulnerability, and provide relevant new knowledge on the factors that support successful international expansion of Indigenous businesses.

Recenzje

"This research book is a welcome guide for future research. Congratulations to Dr Angulo-Ruiz, visionary in his field, for bringing to us this work of art. A most valuable contribution to the literature." - Leo-Paul Dana, Montpellier Business School, France

O autorze

Fernando Angulo-Ruiz, PhD is an associate professor, department of international business, marketing, strategy & law, School of Business, MacEwan University. His research is focused on marketing capabilities, internationalization of disadvantageous firms, and marketing of higher education institutions. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, International Small Business Journal, International Journal of Emerging Markets, Frontiers of Entrepreneurship Research, International Journal of Advertising, Entrepreneurship and Regional Development, among others.