New Directions in International Advertising Research

ISBN-13: 9780762309504 / Angielski / Twarda / 2002 / 296 str.

Charles R. Taylor;S. Tamer Cavusgil

Opis

Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.