New Directions in Campaigns and Elections

ISBN-13: 9780415878821 / Angielski / Twarda / 2011 / 336 str.

Stephen K. Medvic

Opis

This is a focused exploration of the latest developments across a comprehensive range of topics for readers eager to understand the rapidly changing political environment of the American electoral process.

Spis treści

1. Election Administration: Setting the Rules of the Game Thad Hall and M. Kathleen Moore  2. Campaign Finance: Adapting to a Changing Regulatory Environment David B. Magleby  3. Polling: Innovations in Survey Research Brian F. Schaffner  4. Campaign Management and Organization: The Use and Impact of Information and Communication Technology Stephen K. Medvic  5. Campaign Advertising: Reassessing the Impact of Campaign Ads on Political Behavior Bryce Corrigan and Ted Brader  6. Voter Mobilization: The Scientific Investigation of Getting the Electorate to the Polls Robert A. Jackson  7. Political Parties: The Tensions Between Unified Party Images and Localism Jeffrey M. Stonecash  8. Interest Groups: Back to Basic Questions Clyde Wilcox  9. Media: The Complex Interplay of Old and New Forms Diana Owen  10. Voting Behavior: Traditional Paradigms and Contemporary Challenges Andrew Dowdle, Pearl K. Ford and Todd G. Shields  11. Congressional Elections: Why Some Incumbent Candidates Lose Jamie L. Carson and Carrie P. Eaves  12. Presidential Elections: Campaigning within a Segmented Electorate Scott D. McClurg and Philip Habel  13. State and Local Elections: The Unique Character of Sub-National Contests Timothy B. Krebs and Jonathan Winburn  14. Election Reform: What is Expected, and What Results? Todd Donovan and Shaun Bowler

O autorze

Stephen K. Medvic is associate professor of government at Franklin and Marshall College. He is the author of Political Consultants in the U.S. Congressional Elections and the textbook Campaigns and Elections: Players and Processes, as well as co-editor of Shades of Gray: Perspectives on Campaign Ethics.