This is an important and much needed book that enriches the evolutionary approach to technological change by exploring in a clear, rigorous, and original way new ideas, such as the role of exaptation and serendipity in innovation and novelty creation.
Gino Cattani is Professor of Strategy and Organization Theory at the Stern School of Business, Department of Management and Organizations, New York University. His research spans different areas of investigation, with a particular focus on how firms sustain their competitive advantage in regimes of technological change and the role of preadapted capabilities. He also studies audience-mediated legitimation processes that are involved in the recognition and acceptance
of novelty. He has served as Deputy Senior Editor of Organization Science, and he is currently serving as associate editor of Management Science and Industrial and Corporate Change. He is also Chief Editor of Advances in Strategic Management.
Mariano Mastrorgiorgio is assistant professor of management at IE Business School, Department of Strategy, where he teaches Introduction to Management and Strategic Management in the undergraduate programmes. His research lies at the intersection of evolutionary theory of innovation, behavioural strategy, and complexity economics. His work has been published in Organization Science, Industrial and Corporate Change and Research Policy.