New Business for Old Europe: Product-Service Development, Competitiveness and Sustainability

ISBN-13: 9781874719922 / Angielski / Twarda / 2006 / 480 str.

Tukker, Arnold

Opis

Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research - business management and sustainability - normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services.

Spis treści

Foreword Bas de Leeuw, UNEP DTIE, France Part I: Product-services: The context1. Introduction Arnold Tukker, TNO, The Netherlands Part II: Fundamentals concerning competitiveness and sustainability2. Product-services: A specific value proposition Arnold Tukker and Christiaan van den Berg, TNO, The Netherlands, and Ursula Tischner, econcept, Germany  3. Product-services and competitiveness Arnold Tukker and Christiaan van den Berg, TNO, The Netherlands  4. Product-services and sustainability Arnold Tukker, TNO, The Netherlands, and Ursula Tischner and Martijn Verkuijl, econcept, Germany Part III: Product-service development5. The toolbox for product-service development Martijn Verkuijl and Ursula Tischner, econcept, Germany, and Arnold Tukker, TNO, The Netherlands Part IV: Potential for product-services in five need areas6. Introduction to the need area-specific chapters Arnold Tukker, TNO, The Netherlands  7. Need area 1: Base materials Rui Fraz8. Need area 2: Information and communication technologiesMartin Charter, Graham Adams and Tom Clark, Centre for Sustainable Design, UK9. Need area 3: OfficesMartijn Verkuijl and Ursula Tischner, econcept, Germany10. Need area 4: FoodErik Tempelman, Peter Joore, Tom van der Horst and Helma Luiten, TNO, The Netherlands11. Need area 5: HouseholdsAn Vercalsteren and Theo Geerken, VITO, BelgiumPart V: Reflections and conclusions12. Towards an integrated approach to PSS designUrsula Tischner, econcept, Germany, and Arnold Tukker, TNO, The Netherlands13. ConclusionsArnold Tukker, TNO, The Netherlands, and Ursula Tischner, econcept, GermanyAnnex 1: A practical guide for PSS developmentUrsula Tischner, econcept, Germany, and Arnold Tukker, TNO, The NetherlandsAnnex 2: tools, alphabeticalMartijn Verkuijl and Ursula Tischner, econcept, Germany, and Arnold Tukker, TNO, The Netherlands

O autorze

Arnold Tukker, Ursula Tischner