New Approaches to Discourse and Business Communication

ISBN-13: 9781403947369 / Angielski / Twarda / 2009 / 303 str.

Anxo Lorenzo; Xon Paulo Rodriguez-Yez; Fernando Ramallo

Opis

A collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject.

Spis treści

List of Tables, Figures and Pictures Acknowledgements Notes on Contributors Discourse and Business Communication: An Introduction; P.Cap Critical Discourse Analysis and Change in Management Discourse and Ideology: A Transdisciplinary Approach to Strategic Critique; N.Fairclough On the Globalisation of Consumer-Oriented Practices and Attitudes in the Internet; C.A.M.Gouveia Stages in Business-To-Business Brochures; M.Sobhie Toward Dialectic Discourse in Advertising: Mcdonalds, Adbusters and the Subvertising of Corporate American Culture; P.Bick The Unofficial Goals of Business Speeches; D.Van De Mieroop Shaping the Corporate Reputation of Powderject Pharmaceuticals Plc: A Text-Based Analysis; Y.Mclaren & C.Gurau When Media Information Becomes a Business: The Case of TV-Debates; M.Burger A Discourse-Analytic Construal of the Function of Message in Language of the Law; P.Cap Conflict-Softening in Thai-Japanese Business Discourse; U-M.Kardkarnklai The Co-Construction of the Transition Relevance Place in a Brazilian Consumer's Product Safety Commission Meeting: Some Structural Properties of Institutional Interaction in a Conflict Situation; P.Cortes Gago & S.Bittencourt Silveira The Composition of a Participative View for the Management of Organizational Communications; M.Leite de Oliveira & J.R.Gomes Da Silva 'What Alter Says and Ego Hears': A Discourse-Based Analysis of Control, Trust and Information in a Professional Organization; F.Alvarez-Pompilius Technological Objects Through Discourse: A Case Study from the Field of Telemedicine; A.Bruni & L.L.Parolin Chunks in Meetings; L.Barbara & T.Berber Sardinha Gesture and the (Workplace) Imagination: What Gesture Reveals About Management's Attitudes in Post-Apartheid South Africa; B.Sauer Index

O autorze

FERNANDO RAMALLO is Lecturer of Linguistics at the University of Vigo, Spain. His work focuses on sociolinguistics, documentary linguistics, minority languages and language diversity. He is the co-editor of the journal Sociolinguistic Studies and of Discourse and Enterprise.

ANXO LORENZO teaches Galician sociolinguistics, language planning in Galicia and languages in contact at the University of Vigo, Spain. He is author and co-author of several works about Galician sociolinguistics, language contact phenomena and language policy and planning, among others: The Process of Linguistics Normalization in the Galician Educational System (2002, and Current Sociolinguistic Situation in the City of Vigo (2003).

XOÁN PAULO RODRÍGUEZ-YÁÑEZ teaches Linguistics at the University of Vigo, Spain. He was co-organizer of the First and the Second International Symposium on Bilingualism, Vigo, 1997 and 2002, and co-editor of the proceedings volumes and of the book Bilingualism and Education, 2005. He is a former co-editor of the journals Estudios de Sociolinguistica (2000-2006) and Sociolinguistic Studies (2007).

PIOTR CAP is Full Professor and head of the Department of Pragmatics at the University of Lód?, Poland. He has published books and papers in the field of linguistic pragmatics, political linguistics, language of the media and business communication. A Fulbright Fellow at the University of California, Berkeley and Boston University, he has been invited to lecture at several American and European universities.