Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke

ISBN-13: 9780470643860 / Angielski / Twarda / 2010 / 256 str.

Scott Gerber

Opis

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives--or their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.

The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

Spis treści

Acknowledgments.

Foreword (Michael Simmons).

Introduction: Never Get a "Real" Job.

Who Needs the 9–to–5?

I Know You.

What You Can Expect to Get from This Book.

All Aboard the Death to the "Real" Job Express!

PART ONE THE BREAKDOWN.

Chapter 1 Everyone Poops. Yours Isn′t Special.

College: The Drunken Road to Easy Street.

Dude, Where′s My Dream Job?

Welcome to Your "Real" Job, Mr. Janitor.

The Broken Promise.

Chapter 2 No One Cares About You Unless You Make Them Care.

You Are Not Special 32

Claiming to Be a Winner Does Not Make You One.

You′re Brilliant . . . So What?

Lifestyles of the Poor and Vain.

Shut Up, Pinocchio.

Put It on My Tab.

Chapter 3 Darwin + Murphy = Reality.

Your Business Is Not the Exception to Any Rule.

The Worst–Case Scenario Is the Only Scenario.

No One Will Invest in Your Idea.

PART TWO BUILDING A FOUNDATION.

Chapter 4 Get Off Your Ass and Start Up!

Get Real with Your Finances.

Those Who Reinvent the Wheel Are Doomed

to Be Run Over by It.

What Do You Know, Anyway?

Keep It Simple, Stupid.

The Bottomless Money Pit.

Can Your SWOT Team Do CPR?

Chapter 5 Business Plans Suck.

Toss the Old–School Business Plan.

The One–Paragraph Start–Up Plan.

Chapter 6 To Partner or Not to Partner.

The Worst Partners for Your Start–Up.

Don′t Consider Letting Worthless Flaky People Try Out.

Never Jump Right In: The Water′s Not Fine.

PART THREE FROM THE GROUND UP.

Chapter 7 Act Like a Start–Up, Stupid.

Surviving a "Real" Day in the Life.

Get Your Head in the Game, Chump.

Design Your Entrepreneurial Life.

"Mind" Your Business.

Chapter 8 Shoestrapping (Because the Boot Is Too Damn Expensive).

Fake It ′Til You Make It.

The Only Team Your Money Can Buy.

Do What Makes Cents.

Cash Flow or Die!

Chapter 9 Those Phones Won′t Ring Themselves: The 15 Principles of a Power Seller.

Come Out! Come Out! Wherever You Are!

Sell Like There′s No Tomorrow Or There Won′t Be.

Chapter 10 Facebook Isn′t a Marketing Strategy.

Message before Platform.

Think Guerrilla, Not Godzilla.

Conclusion.

Index.

O autorze

Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world′s most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world′s most–syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit NeverGetARealJob.com.

Blurb

Praise for Never Get A "Real" Job

"Practical. Irreverent. Insightful. If you read just one book this year about becoming an entrepreneur, make sure it′s Never Get a ′Real′ Job."
Anita Campbell, founder, Smallbiztrends.com

"With the economic spiral of 2009, our world of work was blown up, and with it, traditional frameworks for career success. Thank god we have Scott Gerber, a member of the next generation, telling the truth about what it takes to succeed in the coming decades. Gen Y, and parents of Gen Y, you will put your livelihoods at risk if you don′t read this book. Buy it."
Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

"Economic turmoil has made it more difficult than ever for Gen Y to have a breakout entrepreneurial success story. However, thanks to Scott Gerber, there′s hope. He breaks it down, tells it like it is, and kicks you in the pants with his no–nonsense guide to getting started and achieving real success now."
Jeff Sloan, cofounder, StartupNation.com

"Scott is the Simon Cowell of young entrepreneurship."
Mike Michalowicz, author of The Toilet Paper Entrepreneur

"Wow! If all Gen Y–ers were like Scott, we′d never have to worry about our kids moving back into the basement after college. As filled with no–nonsense, practical, yet unpredictable advice as it is serious attitude, Never Get a ′Real′ Job is a must–read for all aspiring entrepreneurs. No coddling here just the straight–up truth from a very savvy guy who′s been there and done that."
Donna Fenn, author of Upstarts!: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success

"Scott doesn′t give the sugar–coated advice that wannabe entrepreneurs like to hear. He gives the blunt guidance that real entrepreneurs can actually put to use."
Andrew Warner, founder, Mixergy

"Never Get a ′Real′ Job will help any reader even those without start–up finances or previous entrepreneurial experience quit their quest for 9–to–5s and become self–sufficient small business owners."
Steve Mariotti, founder, Network for Teaching Entrepreneurship (NFTE)

"Never Get a ′Real′ Job is a straightforward, funny, and insightful book for young entrepreneurs looking to make a name for themselves."
Dan Schawbel, author of Me 2.0, and Managing Partner of Millennial Branding, LLC