Neurosciences in the world of marketing

ISBN-13: 9786204239378 / Angielski / Miękka / 156 str.

Ma Guadalupe Galván Robles

Opis

For hundreds of years, the study of the brain is a field of work that has interested scientists of the moment, but currently, with technological developments to study this organ is that there is a substantial increase in their knowledge; this has not gone unnoticed by marketing, who currently has been dabbling in this area of knowledge to see the feasibility of using all this for their benefit and to create the infallible business strategy.Currently, much has been said about neurosciences and how marketing is beginning to incorporate them for their benefit to learn more about the consumer and thus build infallible strategies that can persuade him to realize the goal of this important business technique: to achieve full consumer satisfaction.The field of study of this research is the neurosciences applied to the marketing environment, having as objective the identification of the benefits that this science can contribute to the knowledge of the consumer's behavior in the decision making for the purchase of the product.

O autorze

Galván Robles, Ma GuadalupeMa Guadalupe Galván Robles is a Doctor in Business Administration, currently dedicated to the academy and researcher at the Tecnológico de Estudios Superiores de Coacalco, currently working with the research line Neurosciences and Marketing.