Neuroscience applied to consumer behaviour

ISBN-13: 9786206131199 / Angielski

Ursula Kopke

O autorze

Publicist with +5 years of experience in digital marketing and branding. Participated in the team of Neuromarketing and Neuroeconomics São Paulo and spoke at Summit Pro Web. Developed a monograph on consumer neuroscience, which was the subject of her talk at TEDx AEDB, and later presented at Brasconference, at Harvard University (USA).