ISBN-13: 9780415521871 / Angielski / Twarda / 2012 / 144 str.
ISBN-13: 9780415521871 / Angielski / Twarda / 2012 / 144 str.
In academia, as well as in popular culture, the prefix 'neuro-' now occurs with startling frequency. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists.