Neuromarketing to Setup International Marketing Intelligence System : Innovative practice of marketing analytics and DSS

ISBN-13: 9786139960521 / Angielski / Miękka / 2018 / 268 str.

Mohd. Sadique Shaikh Anwar; Meenakshi V. Waykole

Opis

In the field of marketing research, represents an implementation of neuroscientific methods, with a purpose of a better understanding of human behaviour. As a sublimation of two scientific disciplines-consumer behaviour and neuroscience - neuromarketing replaces the traditional types of marketing research. The purpose of this research is to introduce the postulates and the methodology of neuromarketing application, from the scientific and professional point of view. With a comparative analysis of the influence neuromarketing has on the promotion of a marketing campaign, this research determines the technological and general limitations in doing research, which have a direct influence on: product development, graphic design, distribution and promotion of products/services in general can say overall international marketing intelligence system (IMIS) engineering. This book available information and tactics how neuromarketing is useful to engineer and implement IMIS.

O autorze

Shaikh Anwar, Mohd. Sadique
Prof. (Dr.) Md. Sadique Shaikh qualified M.Sc, M.Tech, MBA (HR), MBA (MM), DBM, PGDM, M.Phil, DMS (IBM) and published 80 research papers/communications/opinions. OCM/Editor/Chief Editor of several journals and conferences, delivered invited talks and presented work in 120 conferences, published 35 books. Dr.M.V.Waykole qualified M.A, M.Phil, Ph.D.