Navigation Design and Seo for Content-Intensive Websites: A Guide for an Efficient Digital Communication

ISBN-13: 9780081006764 / Angielski / Miękka / 2016 / 178 str.

Mario Perez-Montoro; Lluis Codina

Opis

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.

• Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video
• Presents comprehensive coverage of sites and their combined information architecture and SEO needs
• Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications
• Analyzes academic studies by scholars working in this field

Spis treści

1. Content-Intensive Sites

Part One. Navigation Experience Design 2. The Basis of Navigation 3. Designing User Experience 4. Prototyping for Navigation

Part Two. Findability and Search Experience Optimization 5. The Essentials of Search Engine Optimization 6. SEO for Content-Intensive Sites 7. Mobile Web and SEO

O autorze

Mario Pérez-Montoro holds a PhD in Philosophy and Education from the University of Barcelona (Spain) and a Master in Information Management and Systems from the Polytechnic University of Catalonia (Spain). He studied at the Istituto di Discipline della Comunicazione at the Università di Bologna (Italy) and has been a Visiting Scholar at the Center for the Study of Language and Information (CSLI) at Stanford University (California, USA) and at the School of Information at UC Berkeley (California, USA). He is a Professor in the Department of Information Science at the University of Barcelona (Spain). His work has focused on information architecture and visualization. Lluís Codina holds a PhD in Information Science from Autonomous University of Barcelona. He is a Professor at the Universitat Pompeu Fabra in Barcelona. He teaches in the School of Communication at Journalism and Communication Studies and the Master's Degree in Social Communication (MUCS) Department of Communication. He is the coordinator of the Digital Documentation and Interactive Communication Group of the Pompeu Fabra University. His research work is focused in digital and interactive information systems.