Navigating Commerce in Latin America: Options and Obstacles

ISBN-13: 9781138304697 / Angielski / Twarda / 2018 / 244 str.

John E. Spillan; Jase R. Ramsey

Opis

The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders.

Spis treści

1. Contemporary Thoughts About Doing Business in Latin America  2. The Current Business Environment  3. Historical Business Perspective  4. Cultural Issues Affecting Business  5. The Political Climate in LA  6. The Economic Climate  7. Global Competitiveness  8. Establishing a Business in Latin America  9. The Marketing Process in Latin America  10. Entrepreneurship and Innovation in Latin America  11. Conclusion