National Brands and Global Markets: An Historical Perspective

ISBN-13: 9780367754976 / Angielski / Twarda / 2023 / 344 str.

Glover, Nikolas

Opis

Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.