Nation-Branding in Practice: The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar

ISBN-13: 9780367493608 / Angielski / Miękka / 2022 / 268 str.

Kristin Anabel Eggeling

Opis

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar.

Spis treści

Introduction  Part I: A practice approach to nation-branding  Chapter 1 – Conceptualising nation-branding as practice  Chapter 2: Analysing nation-branding in practice  Chapter 3 – Situating nation-branding in practice  Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar  Chapter 4 - Building the sports-brand: Team Astana and the 2022 FIFA World Cup  Chapter 5 - Building the city-brand: Extravagant urban development in Astana and Doha  Chapter 6 - Building the knowledge-brand: ‘world-class’ education at Nazarbayev University and Education City  Part III: Nation-branding in practice  Chapter 7 - Nation-branding as conservative politics  Conclusion: Brand new world?