Nation Branding in Europe

ISBN-13: 9780367540135 / Angielski / Twarda / 2021 / 110 str.

João Freire

Opis

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

Spis treści

1. Introduction  2. Germany  3. France  4. UK  5. Italy  6. Spain  7. Russia  8. Sweden  9. Poland  10. The Netherlands  11. Ireland  12. Portugal  13. Estonia

O autorze

João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.