Nation Branding, Public Relations and Soft Power: Corporatising Poland

ISBN-13: 9780367405915 / Angielski / Miękka / 2019 / 216 str.

Pawel Surowiec

Opis

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion.

Spis treści

Introduction  1. From ‘Total Wars’ To ‘Total Markets’  2. Soft Power, Nation-Building and Globalism Re-Considered  3. Reforming the Polish Statecraft: Foundations for Corporatization  4. Mapping Out the Polish Field of National Images Management  5. Field Habitus and Legitimacy of Nation Branding In Soft Power  6. Political Economy of Nation Branding Practice in Poland  7. Articulating Branded Vision of Polishness for Soft Power  8. Poland as Markets’ Playground: Towards New Statecraft  9. Conclusions: Updating the Field and Considering the Future of Soft Power Research

O autorze

Pawel Surowiec, Ph.D, is a Senior Lecturer at the Faculty of Media and Communication, Bournemouth University, UK and Research Fellow at Charles University in Prague, Czech Republic. He lectures in Political Economy of Public Relations and leads a module on International Relations. His scholarly research is driven by questions relating to the re-invention of classical models of propaganda praxis and socio-cultural changes in European politics.