Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data

ISBN-13: 9780815353140 / Angielski / Miękka / 2018 / 164 str.

Sam Knowles

Opis

There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

O autorze

Sam Knowles is a corporate storyteller with 30 years’ experience helping businesses communicate better. Originally a classicist, he holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories. His purpose is to make businesses sound human.