Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities

ISBN-13: 9780367509217 / Angielski / Twarda / 2021 / 110 str.

Viktor Smith

Opis

This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

Spis treści

Introduction 1. Naming and Framing at Level 1: Having a Name for It 2. Naming and Framing at Level 2: The Joyce Principle 3. Naming and Framing at Level 3: The Juliet Principle 4. Naming and Framing at Level 4: The Full Lexical Toolbox of Issues Management and Its Multimodal Surroundings 5. Concluding Remarks

O autorze

Viktor Smith has a PhD in International Business Communication and is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. His key research interest is the way in which words in combination with other carriers of communicative content (pictures, colours, symbols, numbers, shapes, flavours, etc.) not only reflect, but shape the world around us, and the way we see it. Over the years, he has pursued and developed this interest both in cross-disciplinary theoretical work and relative to practice-oriented endeavours spanning from the convergence of European legal cultures to the development of best practices for fair consumer communication through product packaging design.