NEW BRAND IDENTITY

ISBN-13: 9786203771763 / Angielski / Miękka / 52 str.

Anita Valentina Fiorino

Opis

Why would a company, after many years, want to change its graphic appearance? The answer cannot fail to take into account the important role that visual identity plays in communicatingbrand identity to the public and the continuous evolution of markets, consumer demands and needs and the need for companies to keep up with the times. We will analyze the processes of corporate communication innovation in expansion on new markets adapting to modernization processes through a more creative, cross-media and efficient corporate communication by communicating to customers a project that represents the unique value of the brand by studying a communication that is adaptable to different cultural contexts. The second aspect will be the analysis of the processes of renewal of the language of the executive class (storytelling and chat bots) to crossmediality with a focus dedicated to 'iter that the company can follow to relaunch its brand on social networks and that with the challenge of globalization is adapted to the new market of communication.

O autorze

Fiorino, Anita Valentina Anita Valentina Fiorino, has a degree in Cultural Heritage Management from the University Federico II of Naples and a Master in Marketing and Communication. Following her work at the Museum of Science in Naples, she became passionate about the subject studying museology and museography between Valencia and Barcelona.