Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions

ISBN-13: 9780749479596 / Angielski / Miękka / 2017 / 224 str.

Rich Leigh

Opis

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Recenzje

"At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world." Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: PR is all Spin, Smokescreens and Lies;
  • Chapter - 02: PR Results Can't Be Measured;
  • Chapter - 03: All Publicity is Good Publicity;
  • Chapter - 04: The Press Release is Dead;
  • Chapter - 05: The Media Ignores Good News;
  • Chapter - 06: You Have to Pay to See Social Media Benefits;
  • Chapter - 07: PR is Glamorous;
  • Chapter - 08: Calling the Media is a No-No;
  • Chapter - 09: That You Can Make Something Go Viral;
  • Chapter - 10: You Have to Be an Extrovert to Succeed in PR;
  • Chapter - 11: PR is the Silver Bullet;
  • Chapter - 12: Good People and Products Market Themselves;
  • Chapter - 13: The More You Pay, the Better the Job Done;
  • Chapter - 14: PR Results are Instant;
  • Chapter - 15: Consumers Want Conversations With Brands;
  • Chapter - 16: Working In-House is Easier;
  • Chapter - 17: Media Relationships are Especially Important;
  • Chapter - 18: Gender Wage Gap Figures;
  • Chapter - 19: Conclusion

O autorze

Listed in PR Week's 29 under 29 list and named one of 'the brightest young social media communicators' in the UK, Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR.

He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. Rich Leigh created PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns. He also co-founded blogger outreach service bloggabase, used by brands including Disney, Ralph Lauren and Tesco.