The Author: Eduardo Neiva is Associate Professor of Communication Studies at the University of Alabama at Birmingham. He received his Ph.D. from the Universidade Federal do Rio de Janeiro, Brazil. He taught for many years in Brazil before moving to the United States. He published numerous books in Portuguese and his academic work was either translated or originally written in Portuguese, English, French, Italian, or Spanish. As a Fulbright scholar, he was Visiting Professor at the Research Center for Semiotic Studies at Indiana University.