Must-Have : The Hidden Instincts Behind Everything We Buy

ISBN-13: 9780099437925 / Angielski / Miękka / 2010 / 384 str.

Geoffrey Miller

Opis

In this original, provocative and witty book, Geoffrey Miller takes us on a journey through the surreal wonderlands of marketing, advertising and media to explore the hidden instincts behind our choices.

Recenzje

Frankly gripping The Times

O autorze

Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.