ISBN-13: 9781443814058 / Angielski / Twarda / 2009 / 348 str.
ISBN-13: 9781443814058 / Angielski / Twarda / 2009 / 348 str.
In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization.