Muslim Health Tourism

ISBN-13: 9783330323766 / Angielski / Miękka / 2017 / 108 str.

Aniesa Samira Bafadhal

Opis

Muslims have been recognized as exponentially growing markets and now officially labeled as "consumers" throughout the industry, not least in health tourism. Therefore, understanding the behavior of Muslim tourists, the needs of products, services and operational management of health tourism in accordance with Islamic principles should be considered and implemented by healthcare destination managers who are interested in attracting and strengthening their position in the Muslim market. The rare of research and awareness of the various parties regarding the strategic position of Muslim tourists in the health tourism industry makes the lack of standardization, fatwas and regulations concerning Muslim health tourism in various countries. Furthermore, in its implementation that matter causes inconsistency and tendency to disobey the Islamic values that can give harm to foreign tourists even the image of Islam itself. This book comes offering a through concept and basic model of Muslim health tourism and Muslim health tourist behavior that is still rarely found in other literature.

O autorze

Aniesa Samira Bafadhal is a researcher and lecturer on Business Administration at Brawijaya University Indonesia, and serves as secretary at Tourism Laboratory at the university. She was actively writing books and scientific journals articles. Her research focus on a number of areas including Tourism, Islamic Entrepreneurship, and Sharia Marketing.