Music in the Market

ISBN-13: 9780879726942 / Angielski / Miękka / 1998 / 189 str.

Don Cusic

Opis

Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music--classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.