Music Management, Marketing and PR

ISBN-13: 9781526497383 / Angielski / Miękka / 2022 / 240 str.

Johnny Hopkins

Opis

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.

Spis treści

Introduction: Industry Overview and Theoretical Approaches
Getting Started: Building Teams and Understanding Management Functions
Artist Development Strategies
Creating a Buzz
Music Marketing
Public Relations and Promotion
Online Music: Media Platforms, Music Streaming and Music Recommendation
Concerts and Festivals
Branding and Sponsorship
Copyright, Funding and Revenue Streams
Beyond the Music: Well-Being and Equality
Conclusion

O autorze

Dr Chris Anderton is Associate Professor in Cultural Economy at Solent University, Southampton, UK. His research interests focus on the music industries, music culture and music history. He is author or co-editor of several books including Understanding the Music Industries (2013), Music Festivals in the UK. Beyond the Carnivalesque (2019), and the forthcoming books Media Narratives in Popular Music and Researching Live Music: Gigs, Tours, Concerts and Festivals. He has also guest edited issues of the academic journals Rock Music Studies and Arts & the Market, and published in numerous other edited collections and journals.

James Hannam is a Senior Lecturer at Solent University, Southampton, UK, where he is also Course Leader for the Music Business degree. His research interests within music include funding, publishing, and education. James was previously a Senior Manager at PRS Foundation, an organisation that supports emerging artists and music companies. James also achieved success as a musician, providing official remixes for several Top 40 singles. His music has been broadcast on BBC Radio 1, Classic FM, BBC 1, and Channel 4. James has worked on partnership projects with the BBC Performing Arts Fund, British Council, Glastonbury Festival, MOBO and several other UK universities. His contribution to the music industry has been recognised by the Royal Society of the Arts, who invited him to become a fellow in 2014.

Johnny Hopkins is a Senior Lecturer in Music & Media Industries at Solent University and a PR director. The focus of his PhD (Cultural Studies at University of Sussex) is national identity, nationalism, and the uses of the Union Jack in pop music. He has published research on: Elvis Presley; William Eggleston; The Who, Swinging London and the rebranding of post-colonial Britain; Velvet Underground (with Martin James). Other research interests include: John and Alice Coltrane; music photography; representation of Native Americans in popular music; popular music and the fight for Native American civil rights. With over 30 years music industry experience as a PR, live promoter and DJ he was Head of Press at Creation Records and has worked with Oasis, Sinead O'Connor, Kasabian, Lee 'Scratch' Perry, Graham Coxon, Billy Childish, Adrian Sherwood, Primal Scream, and The Jesus & Mary Chain.