Music Appeal in Advertising and Product Recall Among Nigerian Children

ISBN-13: 9783659384677 / Angielski / Miękka / 2013 / 80 str.

Bello Abibat

Opis

This project is an easy read. Children are easily drawn to colors and music in advertisement. When they hear the music in adverts, they are quick to pay attention or sing along. This makes the product or service a family brand and will in-turn results to an increase in the demand for the product or services. Children are loyal to the brand product as long as it satisfies their needs and attracts them, they will patronize the product. This study sought to establish a relationship between music appeal and product recall with the view to evaluate the understanding, influence, and effectiveness of music in advertising. It is also very educative.

O autorze

Bello, AbibatAbibat Bello is a graduate of Mass Communication in Covenant University. She is the third child born of Mr and Mrs Bello. Abibat seeks to make an impact in the world. She is open to positive criticism and always looks for ways to develop herself.