Museum Management and Marketing

ISBN-13: 9780415396288 / Angielski / Twarda / 2007 / 430 str.

Richard Sandell; Robert R. Janes

Opis

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.

Recenzje

'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice

Spis treści

1. Museums and Change  2. Museum Management  3. Marketing the Museum

O autorze

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).

Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).