Multiplatform Broadcasting: A Case Study Approach

ISBN-13: 9783659744259 / Angielski / Miękka / 2015 / 144 str.

Olaniran Samuel

Opis

Multiplatform television broadcasting emerged as a result of the development of convergence where television content goes through multiple communication channels and is processed and re-designed for and by the public. The transition towards digital platforms means that contents can circulate and be delivered across numerous avenues. Adoption of shared digital technologies has impacted on content, delivery, operational and corporate strategies of TV stations in Nigeria. Television viewing is increasingly declining for computer related media use especially among young Nigerians. This book focuses on the new paradigms that have changed production and distribution processes, typified by two stations. It analyses the migration of conventional TV towards multiplatform strategies and inquires whether this makes content delivery more costly or facilitates greater efficiency. It provides an understanding of how multiplatform distribution strategies enable TV stations maximize resources in meeting audience demands. It should be useful to media owners, broadcasters, new media professionals and those interested in the technology behind an exponential increase in content accessibility.

O autorze

Olaniran, S.: Holds Bachelor's and Master's degrees in Mass Communication from the University of Jos, Nigeria. He teaches mass communication courses at Plateau State University, Bokkos, Nigeria and has authored several articles in peer reviewed journals locally and internationally.